About

Houston In The Now is a luxury strategic connection and visibility agency operating at the high-stakes intersection of entertainment, sports, and live experiences. Founded by a veteran performer and cultural curator, the firm distinguishes itself by moving beyond traditional “volume-based” marketing to function as a sophisticated relationship engine. By specializing in “room architecture,” the agency focuses on positioning brands and talent in the specific environments where real decisions are made, effectively turning presence into power. Whether engineering athlete brand development or securing exclusive media exposure, the firm’s core mission is to bridge the gap between high-level access and lasting cultural influence, ensuring that every client is not just seen, but strategically positioned in the moments that matter most.

As the visionary behind Houston In The Now, Angela Nichols brings a rare, multidimensional perspective to the world of strategic visibility. A seasoned Asian-American performer and recording artist, Angela founded the agency on the belief that true influence is built through the lens of lived experience.

With over 15 years of experience on stage—spanning jazz, Motown, and pop—and a soulful discography including her singles “Wings” and “Don’t Count Me Out,” she possesses an innate understanding of the energy, discipline, and presence required to thrive in the spotlight. Her gospel roots from Jackson, Mississippi, continue to influence her powerful performances, drawing inspiration from icons like Etta James and Tina Turner.

Angela’s background as a cultural curator and live entertainer allows her to move beyond traditional PR; she understands the performer’s mindset and the nuances of the “big room” because she has lived it. Whether she is co-chairing high-impact charity galas for organizations like The Joe Niekro Foundation or innovating the live event space with her “Diva Beats” duo, Angela remains a high-level connector who seamlessly bridges the gap between the art of performance and the business of influence.