Connecting Culture, Influence & Opportunity

A relationship-driven cultural agency facilitating strategic connections between influential individuals, brands, venues, and creative projects across entertainment, media, and live experiences.

•Explore Partnerships • Work With Us • Upcoming Projects

About Houston In The Now

Houston in the Now is about Connecting Culture on an Executive Level- bridging business, media, community, entertainment, and influential relationships.

Our strength lies in bringing the right people into the right rooms, creating authentic connections, and positioning brands and leaders where conversations, partnerships, visibility, and opportunities can grow.

As a working performing artist and singer also, founder Angela Nichols brings a distinctive perspective on executive presence, confidence, and authentic audience connection. Her experience both on stage and in business has sharpened her ability to read a room, build trust quickly, and create meaningful connections across industries.

Houston in the Now goes beyond traditional publicity- strategically positioning clients, opening the right doors, and cultivating relationships that translate into visibility, influence, and opportunity.

Current & Featured Projects

Unstoppable Spirit

The Beautiful Game – The Journey Beyond The Goal

A documentary exploring the global cultural impact of soccer and the World Cup, weaving together stories of athletes, wellness leaders, coaches, and community voices whose lives have been shaped by the beautiful game.

The film highlights resilience, discipline, and the unifying power of sport as the world prepares for the global stage.

Founder

Angela Nichols is an entertainer, producer, and strategic connector whose career spans music, marketing, and cultural event production.

Known for bringing together leaders across industries, Angela founded Houston In The Now as a platform for creating meaningful partnerships and opportunities that bridge entertainment, business, and community.

Through her work, she continues to cultivate relationships that support storytelling, inspire collaboration, and create unforgettable experiences.

Our full website will be available soon!